Ophira Palm Beach - $60 Million in Off-Plan Sales with VR Tours
This remote style display suite and VR tour experience is adding much more value to a buyers' sales journey
The Partner:
Our recent collaboration with Arc Project Marketing, 5Point Projects, and ARVI Studios elevated the property marketing campaign for Ophira, a $60 million luxury beachfront development in Palm Beach, Gold Coast. Led by Dylan Molloy from Arc Project Marketing & Damian Dove from 5Point, this prestigious nine-storey building features eight full-floor residences and a two-storey penthouse. With apartments starting at $6.95 million, Ophira's absolute beach frontage and premium finishes position it among the Gold Coast's most distinguished developments.
Their Challenge:
The absence of a physical display suite presented a significant hurdle for showcasing these luxury residences to potential buyers. In the high-end property market, immersive experiences are crucial in enhancing the buyer experience and generating quality engagement. The team needed an innovative solution to highlight the development's premium features without a traditional showroom. They required a flexible platform that would enable prospective buyers to experience interactive 3D virtual property tours from any location – whether in cafes, homes, or offices.
Our solution:
Enviz provided the perfect answer through our immersive virtual reality tour technology. We collaborated with ARVI Studios, a leading architectural and property visualization studio, to bring Ophira to life in photo-realistic AR and VR property tours. Their expertise in Archviz (architectural visualization) enabled potential buyers to explore every detail of the apartments, from finishes to views, through interactive virtual apartment tours.
ARVI Studios, established in 2014, has built their reputation on delivering exceptional property visualization solutions across Australia. Their work for Ophira allowed buyers to engage with the development as if they were physically present, long before construction commenced.
As Damian Dove noted, "The collaboration's been very easy. It's been a fluid operation, allowing us to conduct appointments in cafes or homes and present the project with showroom-like quality anywhere."
Our 360-degree virtual apartment tours, enhanced by ARVI Studios' expertise, were instrumental in achieving 85% off-plan sales before construction completion. The ability to engage buyers with immersive VR experiences early in the sales process was key to closing sales on this high-end development.
Summary:
Through the combination of Enviz's virtual tour technology and ARVI Studios' exceptional property visualization work, Ophira's sales campaign exceeded expectations. The project's success, with 85% of apartments sold off-plan, demonstrates the power of innovative property marketing solutions.
The ability to deliver immersive 3D virtual experiences allowed the team to connect with buyers meaningfully and effectively. As Ophira sets new standards for luxury developments, Enviz and ARVI Studios look forward to continuing our partnership, bringing unbuilt properties to life through advanced visualization technology.
